Blue plastic clip hanging on dark garment in home setting.
It's a Big World out THERE

FYND

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"It's a big world out there"

FYND

FYND, commercial campaign for the worlds first 4G LTE nationwide personal tracking device. This spot ran during the launch of this new product and helped bring to market. Bringing together a collaborative creative team to FYND the story for this spot!

Dir: Luke Cheney

Prod: Jake Burke

DP: Martin Moody

Aerial view of parking lot filled with cars in organized rows.
Person in navy polo shirt standing in parking lot with building in background.
A person with sunglasses holds up a paper bag outdoors with text overlay showing '1992'.
Smartphone displaying FYD app interface sits on counter next to kitchen appliances.
Smartphone displaying location tracking map interface on kitchen counter.
Close up of blue GPS tracking collar being adjusted on a dog's neck.
Hands attaching a blue tracking device to a bicycle frame.
Blue tracking device attached to black clothing against window background.
Blue tracking device placed on car dashboard with circular interface design.
Smartphone screen showing GPS map with car location indicator.
Person standing between parked cars in a parking lot checking device.
Coverage map showing 4G LTE network availability across the continental United States in purple gradient.
Smiling person in casual attire outdoors with blurred background.
Two people having an animated conversation outdoors with natural lighting.
Two people sitting apart on a park bench in a tense moment.
Golden retriever walking alone on a tree-lined suburban sidewalk.
Hand holding smartphone displaying navigation map interface on brick pavement.
Aerial view of person walking on street with GPS navigation overlay.
Smartphone screen showing activity level tracking interface with purple curves.
Mobile app interface displaying a progress bar meter at 77 percent.